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Digital Designer
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Design transcends mere appearances — Welcome to my portfolio and thanks for visiting. As a designer, I employ critical design thinking and comprehensive research to craft impactful designs that enrich users' experiences – positioning interface, experience, and design to the forefront. |
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2020 - 2024 | Digital Designer – BLG BEYOND Creation and delivery of concepts, visuals and webpages for the launch of BLG Beyond — an alternative suite of legal services by BLG; User research, UX/UI, wireframes and prototypes; designing of dynamic hero banners using HTML and CSS. 
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2022 | Digital Designer – BLG Merchandise Store Creation and delivery of concepts, visuals and digital assets for BLG Merchandise Store - a client gifting online portal; User research, UX/UI, wireframes and prototypes. 
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Like many, I delved into learning prompt engineering and AI tools leveraging their abilities to enhance and elevate designs. I hone skills in video creation and editing, integrating animation and sounds. I collaborate with teams in brainstorming video ideas used for company campaigns, social media channels and webpages. | |||
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2021 | BLG general brand awareness and Google Ads Design and curation of BLG's Google Ads campaign and landing page featuring BLG's top six practice groups and attracting over 3% click-through rate. The google campaign ran in 2021 and the landing page has since been deactivated. 
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2020 - 2024 | Digital Designer – Borden Ladner Gervais LLP Creation of animated gif for
BLG LinkedIn Post - 2024 M&A Technology Trends 
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2020 - 2024 | Digital Designer – Borden Ladner Gervais LLP Animation for
BLG LinkedIn Post - ReNew Top 100 Ranking 2024; 
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2019-2020 | Digital Designer – blakes.com Creation and delivery of concepts, visuals and digital assets for the launch of blakes.com; Creating webpage banners and icons for 100+ legal sectors, industries and practice groups; Image processing of 700+ lawyer headshots and management of bio pages. 
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2018 | Blakes Event eVite Designer –A Conversation with Margaret Atwood Event eVite design — creation of front page email and registration form. 
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2018 | Blakes Event eVite Designer –Blakes Madness XII Event eVite design — creation of front page email and registration form. 
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2018 | Blakes Event eVite Designer –A Night with Shania Twain Event eVite design — creation of front page email and registration form. 
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Each project I undertake is a commitment to delivering impactful visual designs that function intuitively and effectively. |
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User-Centric |
Problem Solver |
Leads by Example |
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In addition to digital design, I have a background in consumer products design and fashion. With experience in packaging and marketing – intertwining principles of aesthetics, functionality, user experience and market trends. |
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2016 - 2017 | Design Manager – Thinkway Toys Consumer products and packaging: 
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2013 - 2016 | Associate, Product Approval – Disney Canada Creative associate as part of Disney Canada OPA team - managing softlines and hardlines consumer products and packaging sold across Canada; Work in guiding 50+ licensees on 500+ products seasonally. Meeting with licensees on communicating design goals, brand guidelines and setting brand initiatives. 
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2016 - 2017 | Disney X UNIQLO UNIQLO invited 100 of Disney’s creative minds to re-image Mickey Mouse. Different artists have created T-shirts and statues which inspire the imagination in all of us. My design was chosen amongst one of many to be sold at UNIQLO stores across Shanghai and the United States between 2016-2017. 
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For two and a half years, I was a part of The Walt Disney Company Canada's Disney OPA team, facilitating collaboration between the Canadian team, the U.S. Glendale office, and our Canadian licensees. My role focused on managing the product approval online portal and process to ensure seamless creation of consumer products that are in line with brand standards. |
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Achievement: One of my designs was chosen for a Mickey T-shirt collection featured by UNIQLO in commemorating the opening of their Shanghai flagship store in 2016. My design was sold at UNIQLO stores in Shanghai and across the United States between 2016 and 2017. |
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Before my time with Disney, I gained over a decade of design experience working for various Canadian fashion companies and for National Bank Financial. In the autumn of 2012, I took a leap of faith and moved to Rome, Italy, eventually relocating to Milan to begin a new chapter working for Dolce & Gabbana. |
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2013 | Associate – Dolce & Gabbana, Milan office Brought 10 years of Canadian design experience abroad and resulted in an opportunity working for Dolce & Gabbana in Milan. Responsiblities include assistance and preparation of the Fall 2013 and Spring 2014 RTW collections and creation of look books. 
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2010 - 2011 | Desktop Publisher – National Bank Financial Desktop publisher for National Bank Financial - Institutional Equities, with some graphic design tasks; publication of digital news, daily bulletins, corporate emails and brochures. 
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2002 - 2010 | Fashion & Accessories Designer – Mred Fashion apparel and accessories designer for menswear and womenswear ready to wear label; fashion illustrations, fabric and textiles sourcing, knowledge in garment fit and construction, organizing trim details, sizing charts and creation of techical packages 
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My designs are rooted in understanding and catering to users' needs, preferences and behaviours, making me a distinctive and unique designer. |
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Don't hesitate to reach out for my comprehensive portfolio. ~ Thanks for stopping by, and have an inspiring day! ~ |